Be found by customers without spending your entire marketing budget on ads. With our expert SEO services, your business can invest in sustainable, organic practices ordained by top search engines like Google and Bing and see real improvements in SERP rankings. The following services are “à la carte,” and most clients will find it beneficial to select two to three at a time. For more information about the price of these services, send us a message via our contact page.
Google has a number of powerful programs that are used by both large and small businesses alike to track the health of authorized websites and their traffic. Setting up your website as an authorized property isn’t the most intuitive process for those who aren’t familiar with it, and that’s why we’ve made our Analytics Implementation available.
You will receive access to these programs with their own personal login information as well as tracking codes to be implemented on-site. Those clients using popular CMS platforms like WordPress, Hubspot, Wix, Squarespace, and GoDaddy will be eligible to receive tracking code implementation at no additional cost.
Off-site SEO and Online Reputation Management
Off-site SEO are marketing techniques implemented somewhere other than your website to drive traffic to it. Although this can include traditional marketing techniques, we focus on making sure that your business’ information is available and easily accessible to those searching for it via major search engines.
With this service, your business’ information will be optimized and shared with major search engine business profiles and on sites visited most by your target audience. Clients that already have these profiles set up will have their business profile optimized and receive a full report of customer feedback available, as well as suggestions on ways to respond to both positive and negative feedback.
Page Speed and Performance Optimization
The longer a page takes to fully load, the more likely a user is to leave, a bounce-rate is to increase, and your customer satisfaction to fall. By optimizing your small business site’s page speed and performance, you can stand out in your community by making your online experience just as pleasant as being in-store.
This brief details problem areas and provides suggestions on how to address them and decrease the harm they cause to your business’ SERP rankings.
On-site Content Analysis
Combined with keyword research, focusing on improving the quality and quantity of content made available on your site is a long-term, sustainable investment for your small business. Google favors unique content over common or duplicate, but it’s important to remember that are acceptable ranges for each and white hat workarounds like canonical links to avoid duplicate content penalizations from search engines.
In this analysis, we will identify duplicate, common, and unique content on your site and give you the ability to make informed, data-driven decisions about what content to focus on and offer guidance on how to achieve your goals.
Site Structure Reports
Having a consistent and easy to navigate site structure is not only beneficial to your human traffic, but also to crawler traffic as well. When search engine crawlers visit your site, their ability to explore efficiently affects how well your site will rank; while ease of navigation is of great importance to overall user experience.
Site Structure Reports include your site’s 3xx and 4xx errors, url structure breakdowns, sitemap creation and submission to major search engines, and robots.txt implementation.
As of August 2017, mobile devices claimed 58% of all search queries performed. Major search engines like Google and Bing have different requirements for how mobile sites are indexed and much of this is based on its mobile performance.
With this service, you will receive a comprehensive report detailing the areas of your site requiring attention to give your visitors the best possible mobile experience as well as guidance on how to develop future content to meet current indexing standards.
Full-site Audits for Mobile & Desktop
Using desktop and mobile performance benchmarks created by top search engines Google and Bing, a full-site audit identifies problem areas and recommends the best course of action to boost search engine rankings, improve user experience, and clean up internal site structures.
You will receive the On-site Content Analysis, Site Structure Report, and Page Speed and Performance Optimization. Those clients without access to analytics will receive Analytic Implementation services for no additional cost.