The Importance of Good SEO
Users Ignore Paid Ads
Consumers are smart. That’s why the majority of them ignore the first three paid ads in Google search result pages and focus on the “organic” results instead. Organic SEO is the opposite of pay-per-click marketing strategies. This method focuses on improving your site’s search result rankings by addressing issues with user experience and crawlability and in the long-term, this approach yields better results at a lower cost.
To get started optimizing your site with the best practices in the SEO industry, contact GSHEL to discover what services are most suited to your business needs.
Search > Social
For the first time since 2014, search drove more traffic to sites than social networking platforms like Facebook, Twitter, Instagram, and Pinterest in 2017. While maintaining a presence for your business on these platforms is great for connecting with customers and spreading brand awareness, it’s often difficult to measure how well social media campaigns perform and it can be costly to reach larger audiences.
When it comes to search, Montreal SEO expert GSHEL knows how to track and analyze site traffic, identify structural weaknesses, and fine-tune digital marketing strategies for improved rankings in the search results of major search engines like Google and Bing.
With mobile users in the U.S. spending nearly five hours per day on their phones, it should be of no surprise that mobile search has continued to outgrow desktop for the past two years.
In 2018, small businesses should be focusing their efforts on improving their website’s mobile user experience (UX) through responsive design, content parody, improved navigation, and page speed. In fact, in July of 2018, page speed will become a ranking factor for mobile sites. Now is a fantastic time to get ahead of your competitors by optimizing your website for mobile devices.